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The Dos And Donts Of Product Image Backgrounds


As a web designer, you know how important visuals are to your website's success.

Product image backgrounds can be an incredibly powerful tool in conveying the right message and creating a memorable experience for visitors.

In this article, we'll explore some of the dos and don'ts of product image background design to ensure that your images make the most impact on potential customers.

From color selection to composition, let's dive into what makes a great product image background!

Table of Contents

Understanding Color Theory

When creating a product image background, color theory should be taken into consideration.

It's important to match the colors in the photo to create a cohesive look that is pleasing to viewers and will draw attention to your products.

You can use contrasting or complementary colors for added interest, but make sure they still blend together harmoniously.

Lighting adjustments are also important when it comes to capturing the right hue of each element in the image.

The light source needs to be even throughout so there aren't any hot spots or shadows that disrupt the overall aesthetic you're going for.

With careful adjustments of both color and lighting, you'll be able to create an eye-catching and professional looking photo that accentuates your product!

Choosing The Right Composition

Studies have shown that product image background is one of the main factors affecting customer decision making. In fact, 83% of customers stated that they prefer to purchase from websites with professional images and high-quality backgrounds.

As a web designer looking to create beautiful visuals for your clients' products, it's important to understand how to choose the right composition. Exploring scale and lighting effects are key components when selecting an appropriate background for a product image.

Here are five tips for choosing the best background:

  • Avoid overly busy backdrops as this can be distracting and take away from the focus on the product itself;
  • Stick to complementary colors or textures within the same color family;
  • Use soft light sources to cast subtle shadows around objects;
  • Introduce negative space in order to emphasize the size/shape of a product while maintaining its context;
  • Consider adding props such as plants or furniture pieces if relevant, but keep them minimal.

By implementing these design principles, you can easily add visual appeal and professionalism to any product page. Understanding each element in your artwork will help bring attention to all of your client's products with impactful results!

Creating Visual Interest

As a web designer, it's important to think about how you can stylize the backgrounds of product images in order to draw attention and create visual interest.

A simple background with too much white space or one that is too busy may be distracting and detract from the product itself.

When creating interesting visuals, look for ways to focus attention on the products by playing with texture, patterns and colors.

Consider adding subtle details like blurred bokeh effects or soft gradients. You could also experiment with shapes such as circles or lines - these will help break up the monotony of an otherwise plain image.

Whatever your approach, make sure it enhances rather than overwhelms the product being showcased.

Ultimately, it's all about finding a balance between simplicity and intricacy; something that won't distract from what really matters – showcasing high-quality products!

Utilizing Textures

Let's chat about textures and how to use them effectively to create an eye-catching product image background; we'll cover color palettes, contrast, lighting, focus, distractions, clarity, composition, simplicity, depth, details, natural elements, props, contrasting textures, and textural balance.


When it comes to picking out textures for product image backgrounds, there are a few dos and don'ts that web designers should keep in mind.

Incorporating texture into the background of an image can create a visually pleasing aesthetic, but too much texture can be distracting - so use them sparingly!

When you do choose patterns to work with, try using symmetry to ensure your product is the focus of the shot; this will help draw attention away from any potential distractions caused by over-texturizing.

Ultimately, when done right, utilizing textures can add depth to an image without overpowering its main subject matter – just remember to pick carefully!

Color Palettes

Now that we've talked about how to use textures in product photography, let's move on and discuss color palettes.

Weighing the impact of choosing certain shades is a key part of creating an attractive image - after all, it can make or break the overall aesthetic.

Selecting colors that work together harmoniously while still making your product stand out is no easy feat!

That's why experimenting with different combinations until you find something that works is so important; there are plenty of tools like Adobe Color to help you along the way too.

Ultimately, finding just the right palette for your project takes patience and practice – but when done properly it'll be worth it in the end.

Considering Negative Space

The decision to choose a product image background is as important as the image itself. On one hand, there's the beauty of simplicity – just enough negative space to make your product stand out. But don't forget that you can also experiment with depth and focus on clarity by adding subtle textural elements in the backdrop.

Here are some dos and donts when considering negative space for your product images:

  • Do consider light and dark contrast - think about how relevant visuals can help draw attention to key features of your products.

  • Don't use too much color or clutter in the background - keep it simple so visitors aren't distracted from what's most important.

  • Do create an emotional response - try experimenting with iconic symbols or illustrations that evoke emotion while still focusing on clarity.

  • Don't underestimate white space - often times less is more when it comes to creating impactful product imagery.

With thoughtful consideration, you'll be able to find ways to present your product in its best light without overwhelming viewers. Keep your audience engaged by making sure their eye goes straight towards the desired focal point in every image.

Frequently Asked Questions

What Is The Best Type Of Background To Use For Product Images?

When it comes to product images, the background can make or break your design. Using color is a great way to add interest and draw attention to the product itself.

Adding texture will give the image depth, while adjusting lighting can create an even more dynamic effect. Each of these elements should be taken into consideration when choosing an appropriate background for your products' photographs.

The best possible outcome would be one that lets the item being photographed stand out against its environment without competing with it.

How Can I Make Sure My Product Images Have A Professional Look?

As a web designer, ensuring that your product images have a professional look is key.

To achieve this, you should focus on the lighting technique and equipment used. Utilizing soft lighting to reduce shadows can help in creating clean, crisp images of your products. If possible, use multiple light sources or bounce cards to create an even coverage of light across the product image - making sure all details are visible with no harsh glares.

Additionally, avoid using any background elements that may distract from the main subject matter- keeping it as simple as possible for maximum impact!

Are There Any Specific Tips For Using A White Background For Product Images?

Did you know that according to a recent survey, over 70% of product images have white backgrounds?

This is because using color and minimalism design has become increasingly popular.

As a web designer, if you are looking for the best way to make sure your product images look professional and modern, then it's important to consider using a white background.

White backgrounds can help create an eye-catching image while still keeping the focus on the product itself.

Furthermore, when combined with other elements like high contrast colors or highlights, they can add visual interest without detracting from the product itself.

How Can I Make Sure My Product Images Stand Out?

Creating contrast is key to making sure your product images stand out. By using editing tools such as lighting and color adjustments, you can create a dynamic image that will draw attention.

There are plenty of tutorials online if you're unsure how to use these tools or need ideas on what kind of effects might work best for your product images.

With some experimentation and creativity, you'll be able to make sure your product images stand out from the crowd!

Is There A Particular Size Or Shape Of Image That Looks Best For Product Images?

When it comes to product images, size and shape can play an important role in making sure a product stands out.

A good web designer will have specific lighting techniques they use when capturing or editing photos of products, but cropping the image into a particular size and shape can also help make sure the focus is on the product itself.

Having consistent sizing for all your product images can create a professional look that customers are more likely to respond to positively.

A great rule of thumb for product images is to keep them clean, simple, and easy to view on any device!


Good product images are essential for any business, and understanding the dos and don'ts of background selection can make all the difference.

As a web designer, I know how important it is to get products looking their best in order to attract attention and create engagement with potential customers.

When selecting backgrounds, white is often an ideal choice as it helps draw focus to the product itself without detracting from its features. However, depending on your brand or target audience you may need something more eye-catching – just be sure not to go overboard!

Consider using textures or patterns that complement your product's style while still keeping things simple and understated. The size and shape of your images should also be taken into consideration: larger photos can provide more detail but might take longer to load; whereas smaller ones will offer quicker loading times but won't showcase as much information.

Striking a balance between these two elements could mean the difference between success and failure - so pick carefully! Ultimately, when it comes down to product image backgrounds there's no one-size-fits-all solution; whether you choose a classic white backdrop or something more creative, planning ahead and taking some time to experiment can help ensure you hit the nail on the head - after all, a picture paints a thousand words!