Published on:

Cta Vs Button: Which Works Best For Ecommerce Landing Pages?


When it comes to creating an effective eCommerce landing page, it's important to get the design and layout just right. One of the key elements in this process is deciding which type of call-to-action (CTA) works best: a button or link?

In this article, we'll explore both options so you can make an informed decision about what will work best for your eCommerce landing page. We'll look at the pros and cons of each option as well as provide some tips on how to create one that converts visitors into customers.

So let's get started!

Table of Contents

Understanding The Basics Of Ctas

As a web designer, I understand how critical it is to make the right decision in regards to CTAs (calls-to-action) versus buttons for ecommerce landing pages. When executed correctly, these two elements can be incredibly powerful drivers of customer engagement and conversion rates.

A recent study revealed that strategically placed CTAs on product pages were able to increase conversions by up to 42 percent!

It's important to consider visual hierarchy when designing your page as well; this will help draw attention towards the CTA while also ensuring you keep key information prominently displayed. This includes taking into account placement, size and color when constructing the design so that customers don't miss out on any essential details or offers – all without detracting from the overall aesthetic of the page.

Using both strategic placement and visual hierarchy will ensure that customers are more likely to act upon what they see instead of ignoring it altogether.

Advantages Of Buttons

Buttons are a great choice for ecommerce landing pages. They provide much more versatility with regards to design than CTA's, which can make all the difference when it comes to converting users into customers.

With buttons you're able to customize colors and sizes, as well as incorporate copywriting tips like action-oriented language that will help motivate visitors to take action. Split testing is an easy way of determining if your button designs are working or not. Simply create multiple versions of the same button with different designs and measure the response rate of each one. This allows you to quickly identify what works best in terms of increasing conversions on your website.

No matter which option you go with – CTA's or buttons – it's important to keep track of how they perform over time so you know where adjustments need to be made.

Additionally, properly designing elements such as fonts, shapes and colors plays an equally important role in helping achieve conversion goals; something that should also be taken into consideration when deciding between CTAs and Buttons for your ecommerce landing page.

On the one hand, buttons provide a sense of visual hierarchy that allows users to scan and focus on key elements quickly. This makes it easier for them to understand where they should go or what action they need to take. Buttons also offer high usability with their clearly defined shapes and sizes, making them easy to click on mobile devices.

On the other hand, links can be more flexible in terms of design as you aren't limited by shape or size constraints. Links are great for drawing attention through placement within content, allowing them to blend seamlessly into the page while still providing clear navigation points.

Usability testing is always recommended when deciding between CTAs and buttons because there isn't necessarily one right answer - different types of pages require different solutions depending upon their goals.

Ultimately, user experience should guide your decision-making process when choosing which type of CTA will work best for an ecommerce landing page.

How To Design An Effective Cta

When deciding what color to use for your CTA, it's important to consider how it will stand out from the rest of the page. Contrasting colors can help draw attention to the CTA, so make sure the text stands out. For the text itself, keep it short and sweet; no one wants to read a long-winded CTA. Using clear, concise language that describes the action you want visitors to take will also help make it more effective.

Choosing An Appropriate Color

When choosing an appropriate color for your CTA, it's important to keep in mind the prominent placement of the button and what font you'll be using.

It should stand out from the rest of the page, but not so much that it becomes overwhelming; you want your audience to notice it first without being distracted by its bright hue.

Consider colors like blue or green as they are often associated with trustworthiness and reliability.

Additionally, use shades that contrast well against a white background to make sure your CTA stands out among other text on the page.

Finally, consider how different hues will pair with any given font choice - after all, this combination is ultimately what makes up your CTA and can affect whether people click or not!

Creating Contrasting Text

Once you've settled on a color for your CTA, it's time to focus on the font choice.

You want to make sure that the text stands out from the background, and creating contrast with the chosen hue is key.

From size to style, there are many options available when choosing a font; just remember to keep your audience in mind as they'll be reading this button most of all!

Additionally, consider how different shades will pair with any given font choice - by making sure these two elements work together well, you can ensure that your CTA pops and looks visually appealing.

Ultimately, finding an appropriate combination of color and text will help capture attention and create an effective call-to-action.

Using Clear And Concise Language

Using concise wording is essential when designing an effective CTA.

Your language should be clear and direct, so your audience knows what you want them to do without any confusion or ambiguity.

To make sure the text stands out from the background color of the button, use contrasting colors for maximum readability.

This way, viewers won't miss it!

By combining good color contrasts with simple yet powerful words, you can create a call-to-action that will draw in potential customers and take your business to new heights.

Testing Your Cta To Maximize Conversions

As a web designer, it's important to consider the different types of calls-to-action (CTA) you can use on your ecommerce landing pages in order to maximize conversions. Depending on your page layout and design, either buttons or CTAs may work better for targeting customers. However, the best way to determine what works best is by split testing each option.

Split testing involves creating two versions of an element - such as CTA vs button - and seeing which one performs better with visitors. You can then analyze all data collected from the tests to gain insight into how your customers interact with both elements in order to make informed decisions about which will work best for your website.

It's essential that you conduct these tests regularly to ensure that your site remains optimized for maximum conversion rates. To wrap up, keep experimenting with various options until you find the combination that yields the highest results!

Frequently Asked Questions

What Is The Difference Between A Cta And A Button?

When it comes to creating a successful website, visual hierarchy and effective placement are key. As a web designer, I often have to decide between using a CTA or button on eCommerce landing pages.

It's important to understand the difference between these two elements in order to make informed decisions that will help your page be successful.

A CTA is usually used as an instructional tool to draw attention and direct users toward taking action, while buttons are typically more visually appealing and can combine text with imagery for added impact.

Ultimately, deciding which one works best for your particular site depends on several factors such as the overall design of the page and its purpose.

How Can I Use Ctas And Buttons Together On A Landing Page?

When optimizing placement and testing variations, utilizing both CTAs and buttons can be an effective strategy for a landing page.

To ensure the best results, it's important to consider how these two elements will work together in unison.

Placing them strategically throughout the content or at critical points of interaction like when visitors are ready to take action is a great way to maximize conversions.

With careful planning and thoughtful design, leveraging both CTAs and buttons on your eCommerce landing pages can have positive effects on traffic and engagement.

What Design Elements Should I Consider When Creating A Cta?

Designing the perfect CTA for an eCommerce landing page can be a daunting task! Using the right word choice, language clarity, visual hierarchy and layout design is key to creating something truly compelling.

For those looking to make an impact, it's essential to consider every detail - from font size to color contrast - as even subtle changes can have a dramatic effect on conversion rates.

With careful consideration of these elements, you'll have no trouble crafting a stunning CTA that will wow your visitors and skyrocket your success!

What Are The Most Effective Colors For Ctas?

When it comes to copywriting tips for CTA design, one of the most important elements is color. Choosing the right colors can help establish visual hierarchy and draw attention to your call-to-action button on eCommerce landing pages.

Generally speaking, bright colors are the most effective for drawing attention, such as reds, oranges and yellows. However, be sure to use them in moderation - too much saturation can overwhelm visitors and make it difficult to focus on any particular element.

What's more, you should also consider how these colors will look alongside other design elements like text or images. In this way, you can ensure that they complement each other without detracting from the overall impact of your page.

How Can I Track The Performance Of My Ctas?

When it comes to tracking the performance of your CTA, there are several key metrics you should be aware of.

Copy length is an important metric to consider - shorter text generally works better for most CTAs.

Heat mapping and A/B testing can also be helpful when assessing how effective a particular CTA is. Heat maps track user engagement with each element on a page, so you can get an idea of which elements visitors interact with more often.

Finally, A/B testing allows you to test variations in copy or design to determine what appeals most to users. All these tools will help web designers gain insights into which CTAs work best for their eCommerce landing pages.


As a web designer, I know that crafting the perfect CTA or button for an ecommerce landing page is not easy. It takes research, trial and error, and understanding user behavior to develop effective calls-to-action (CTA). After all, you don't want your website visitors to click away without taking action.

The best way to ensure success is by testing different elements of your CTAs and buttons such as color, size, placement on the page, design style and wording. And as they say: 'the proof is in the pudding'.

Track performance regularly so that you can determine which combinations work best.

Ultimately it's important to remember that creating a successful CTA or button isn't rocket science - it just requires some practice. With time and effort you will be able to create impactful CTAs that convert more users into customers.

Take this one step at a time and soon you'll have mastered the art of designing effective CTAs for your ecommerce pages!